Mitsubishi Mistimes Sizable Ad Campaign
Orange County Business Journal › September 02, 2009
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Summary
Cypress-based Mitsubishi Motors North America Inc. has started a marketing campaign for fuel-efficient vehicles it hopes still will resonate after a dramatic fall in gas prices. The automaker started television advertising in November, followed closely by radio and Web advertising for what it calls its "Phenomenal Four" - the Lancer and Galant sedans, the Eclipse coupe and the Outlander crossover sports utility vehicle.
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Mitsubishi Mistimes Sizable Ad Campaign
Cypress-based Mitsubishi Motors North America Inc. has started a marketing campaign for fuel-efficient vehicles it hopes still will resonate after a dramatic fall in gas prices.
The automaker started tele...See the full content of this document
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